CaSa Customer Solutions

Jan Erik Sabelstrom
Founder, Managing Director

Mr. Sabelstrom brings extensive customer-facing consulting experience in delivering multi-channel marketing, sales and service solutions in both outsourced/hosted and on-premise models.

Prior to founding CaSa Customer Solutions, Mr. Sabelstrom grew Opcentric, a Salesforce.com consulting partner, as Director & General Manager of its Central Region practice. Previously, he was responsible for the delivery of closed-loop Customer Relationship Management solutions for Washington Mutual's Home Loans & Insurance Services business unit. In this senior management role, his responsibilities included the definition, alignment and implementation of business strategies, processes and enabling technologies which resulted in dramatic improvements in customer retention, cross-selling and service effectiveness.

Additionally, Mr. Sabelstrom has held roles as the eChannel Practice Manager at The Alexander Group, a specialized marketing and sales strategy firm, and CRM Manager at Accenture, where he delivered CRM strategy, business process and technology solutions to domestic and international Fortune Global 500 companies. While at Accenture, Mr. Sabelstrom was a respected innovator and industry thought leader in the then-emerging competency of multi-channel customer interaction.

Mr. Sabelstrom can be contacted at: jan.sabelstrom@casallc.com

Julie Smack
Director, Consulting Services & NPO Solutions

Ms. Smack joins CaSa with an impressive history of innovation in the development and delivery of CRM and operations solutions to Non-Profit Organizations (NPOs) and beyond. Through her work prior to and with CaSa, she is recognized as a thought leader in bringing cost-effective, enterprise grade solutions based on Salesforce.com to NPOs.

Prior to CaSa, Ms. Smack held the position of Director of Software Solutions at Tides Center, where she implemented a complex solution utilizing the Salesforce.com platform to support the business operations and processes of Tides Center. Saleforce.com highlighted this solution in a Case Study available here.

Ms. Smack began her professional career as a leader in national non-profit health organizations, spending 11 years in program delivery, development and non-profit management. In 2000, she founded Give Power, Inc. where she invented and developed online solicitation technology that now serves as the basis for Kintera's signature Friends Asking Friends® software. She continued this groundbreaking work for more than 5 years as Director, and later, Vice President of Product Management at Kintera, now a Blackbaud company.

Ms. Smack can be contacted at: julie.smack@casallc.com